Cub Scout Garfield
Fall Round-Up Plan
Thursday Sept. 9, 1999 7 p.m.
at Wellington Elementary School
You are probably already familiar with lovable Garfield cartoon character who will be serving as the national "spokescat" for this fall's Cub Scout round-up. Jim Davis, creator of Garfield, has generously permitted the Boy Scouts of America to utilize Garfield's image as an integral part of the effort to reach out to new members to join Cub Scouts.
The Garfield fall round-up theme is "Too Much Fun is Never Enough" and promises to bring a new excitement to the annual sign-up of new members. As part of the overall round-up plan, a wide variety of support materials will be utilized including:
- :30 TV and radio public service announcements
- News releases and editorials announcing the fall round-up
- Clip art
- School PA announcement where Garfield reminds boys about the sign-up night to be held that evening
- Yard signs
- Recruitment patches
- Garfield posters, fliers, wristbands
- Various Garfield merchandise items that will be available in the Scout Shop
- In familiarity and popularity, Garfield surpasses the average of other cartoon characters.
- Only Bugs Bunny surpasses Garfield in total appeal to kids 6-11.
- In appeal to moms with kids younger than 11 years old, Garfield is second only to Mickey Mouse.
- In comparison to the average Saturday morning show, Garfield attains 75% more viewers.
Garfield will certainly
add lots of pizazz to the fall round-up, and will be a great tool to get kids excited.
But all Cub Scout packs participating in the round-up will still need to cover the
basics -- we still must schedule the School Nights, do dynamite boy talks, and have people
there at school night to get the adults and kids signed up and the applications turned in.
